The Meteor is a cleverly combined coffee shop and cyclist haven in Austin, TX.

Unifying a disjoint experience was the unique challenge for this brand.

While working through the identity design, we discovered a way to make the M function as a meteor.

This added motion, and reinforced the M as the mnemonic device.

The additional benefit, as you see here, is that we could tile this custom zig-zagged M into a more aggressive meteor shape. This naturally ended in a flexible identity system.

Additionally, this is the type of "easy-logo-slappability" system is easy for busy restauranters to implement.

We explored ideas where the hard vector meteor might be replaced by photography that could relate to both biking and cafe culture, while keeping a reference to this mnemonic device.