Project Information

Team
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Douglas Riccardi
Luke Morris
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Type Foundry
Hoefler&Co

Photography
Courtney Pierce
‍
Architecture
Scott Magic

CHALLENGE
Spearhead design for innovative Kickstarter launches while shaping the design organization's roadmap and supporting company goals.
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PROJECT TYPE
Design Leadership

STORY
During my tenure at Funded Today, the largest agency in the crowdfunding world, I led a design org consisting of individual contributors and design contractors. My responsibilities included overseeing the design for 200+ Kickstarter launches across various industries. Upon joining the company, I recognized the unsustainable workload and lack of career growth paths, and quickly doubled the size of the design org. I ensured expertise in UX, visual design, content strategy, UX writing, design systems, accessibility, lead generation, and internal product design. I also collaborated with peers to promote multiple team members within six months. To elevate visibility, I worked closely with executive peers, fostering a sense of mission, purpose, and belonging within my org, leading to remarkable growth.

Total Funding: $13.6 million
Total Backers: 37,994
Earnings Per View: $7.69
Org size: 3x

KICKSTARTER
This page is a work in progress.

Serious Kickstarter pages take some seriously hard work to represent on a portfolio.

I have articles, a podcast, and the 2/3 of a short book written on design and writing for Kickstarter.

Thanks for your patience while I condense that for you.
Here is the need to know:
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I helped raise at least $13 million dollars on Kickstarter.

I helped on 142 projects.

I managed a team of 8 designers.

At one point, I had personally designed the top three projects on Kickstarter.

The average success rate is 36.56%. Mine was 89.44%.

The average funding is $26,034. Mine was $117,527.


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Work
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