CHALLENGE
Position a small startup to confidently seek millions in funding.

TRANSFORMATION TYPE
Brand Transformation
‍
STORY
McClain, passionately advocating for compressed natural gas as the fuel of the future, convinced me to rally behind his idea of crushing trash and turning it into jet fuel. He needed to establish the credibility required to make such a significant funding request. Together, we devised a plan to elevate their brand and surpass their competition. Following the launch of their new brand identity, they swiftly attracted millions in funding and ultimately achieved their objective by merging with an industry titan.

‍